📧Email Marketing
Reach your patrons by email straight from CrowdWork — newsletters and promotions through the Marketing lane, and operational service messages through the Transactional lane.
CrowdWork's email tools let you reach your patrons without leaving the Dashboard. Build a newsletter or promotion in a block-based editor, pull live show and class details into the message, send to the right slice of your audience, and see how it performed — all in one place.
Email lives in the Emails section of your Dashboard sidebar. A single email you build and send is called a campaign.
The two lanes: Marketing and Transactional
Every campaign is one of two types. You choose the type when you start a new campaign, and the type shapes how you build it and who receives it.
Marketing
Newsletters, promotions, and show or class announcements — anything designed to bring patrons back.
Built in a block-based builder with headings, images, buttons, and live event blocks
Sends only to patrons who opted in to your newsletter
Includes an unsubscribe footer so patrons can opt out
Gets open and click tracking, plus revenue attribution when a patron clicks through and buys — see Campaign Reports & Revenue
Transactional
Operational, service-style messages — roster changes, venue updates, schedule postponements, and other "you need to know this" notices.
Composed in a simple rich-text editor
Reaches every targeted patron, whether or not they opted in to your newsletter, because it's service information rather than promotion (addresses on your suppression list are still excluded)
Has no unsubscribe footer
Kept deliberately simple — a transactional message can include up to 3 links
Not sure which to use? If the message promotes something or invites patrons back, it's Marketing. If it's information a patron needs about something they already bought or signed up for, it's Transactional. You pick the type once per campaign — to change it, start a new draft.
Where to find it
Open the Emails section in your Dashboard sidebar. It contains:
Campaigns
Create, draft, send, and review your emails
Segments
Save reusable audiences you can target again and again
Suppressions
The do-not-email list for your campaigns
Asset Library
Images you upload once and reuse across campaigns
Templates
Saved starting points for new campaigns
Who can use it
Email tools are part of the Dashboard, and what a teammate can reach depends on their role under Staff & Users:
Admin
Everything, including the Suppressions list
Manager
Campaigns, Segments, Templates, and the Asset Library — but not Suppressions, which stays admin-only
Custom
Whatever you grant them, area by area
Box Office, Producer, Instructor
No access to the Emails section
If nobody at your theatre can see the Emails section — not even an admin — email marketing hasn't been turned on for your theatre yet. Contact support and we'll take a look.
The life of a campaign
Every campaign moves through the same stages:
Draft — choose the type, build the content, and set the subject, from name, and reply-to address. The builder autosaves as you work.
Send a test — email a copy to yourself or a teammate to proof it before it goes out
Send now — confirm and send. CrowdWork resolves exactly who receives the campaign at this moment.
Report — once sent, the campaign's delivery, opens, clicks, and attributed revenue appear in its report — see Campaign Reports & Revenue
Need a head start? Duplicate any campaign to get a fresh draft of it, or start from a template. Drafts you no longer need can be deleted.
Who actually receives it? Your recipient count is resolved when you send, and it's often smaller than your full patron list. See Choosing Your Audience for why.
Before you can send
Email sending turns on once your theatre has an established, genuine sales history. This protects inbox deliverability for every theatre on CrowdWork — a warm-up period keeps shared sending reputation healthy so your emails land where they should.
While sending is still being enabled, you can build and save campaigns; you just can't send yet. If your theatre has been selling tickets and you don't see sending enabled, contact support.
Sending limits grow with you. Limits start lower and increase as your theatre builds a healthy sending track record. The current figures for your theatre are always shown in the composer when you send.
Related Tasks
Build and send a marketing campaign
Target the right patrons
Read a campaign's report and revenue
Reuse layouts and images
Manage unsubscribes and the do-not-email list
Collect newsletter opt-ins at checkout
Track conversions and revenue events
Need Help?
If you run into a situation this guide doesn't cover, contact our support team from your Dashboard. We're here to help!
Last updated
Was this helpful?