> For the complete documentation index, see [llms.txt](https://docs.crowdwork.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.crowdwork.com/for-theatres/email-marketing.md).
# Email Marketing
CrowdWork's email tools let you reach your patrons without leaving the Dashboard. Build a newsletter or promotion in a block-based editor, pull live show and class details into the message, send to the right slice of your audience, and see how it performed — all in one place.
Email lives in the **Emails** section of your Dashboard sidebar. A single email you build and send is called a **campaign**.
***
## The two lanes: Marketing and Transactional
Every campaign is one of two types. You choose the type when you start a new campaign, and the type shapes how you build it and who receives it.
### Marketing
Newsletters, promotions, and show or class announcements — anything designed to bring patrons back.
* Built in a **block-based builder** with headings, images, buttons, and live event blocks
* Sends only to patrons who **opted in to your newsletter**
* Includes an **unsubscribe footer** so patrons can opt out
* Gets **open and click tracking**, plus revenue attribution when a patron clicks through and buys — see [Campaign Reports & Revenue](https://docs.crowdwork.com/for-theatres/email-marketing/campaign-reports-and-revenue)
### Transactional
Operational, service-style messages — roster changes, venue updates, schedule postponements, and other "you need to know this" notices.
* Composed in a **simple rich-text editor**
* Reaches **every targeted patron**, whether or not they opted in to your newsletter, because it's service information rather than promotion (addresses on your [suppression list](https://docs.crowdwork.com/for-theatres/email-marketing/suppressions-and-unsubscribes) are still excluded)
* Has **no unsubscribe footer**
* Kept deliberately simple — a transactional message can include up to **3 links**
{% hint style="info" %}
**Not sure which to use?** If the message promotes something or invites patrons back, it's Marketing. If it's information a patron needs about something they already bought or signed up for, it's Transactional. You pick the type once per campaign — to change it, start a new draft.
{% endhint %}
Starting a new campaign — pick Marketing, Transactional, or start from a template
***
## Where to find it
Open the **Emails** section in your Dashboard sidebar. It contains:
| Area | What it's for |
| ----------------- | ------------------------------------------------------ |
| **Campaigns** | Create, draft, send, and review your emails |
| **Segments** | Save reusable audiences you can target again and again |
| **Suppressions** | The do-not-email list for your campaigns |
| **Asset Library** | Images you upload once and reuse across campaigns |
| **Templates** | Saved starting points for new campaigns |
The Emails section in the Dashboard sidebar
***
## Who can use it
Email tools are part of the Dashboard, and what a teammate can reach depends on their role under **Staff & Users**:
| Role | Access to the Emails section |
| ------------------------------------ | ---------------------------------------------------------------------------------------------------- |
| **Admin** | Everything, including the **Suppressions** list |
| **Manager** | Campaigns, Segments, Templates, and the Asset Library — but not Suppressions, which stays admin-only |
| **Custom** | Whatever you grant them, area by area |
| **Box Office, Producer, Instructor** | No access to the Emails section |
If nobody at your theatre can see the **Emails** section — not even an admin — email marketing hasn't been turned on for your theatre yet. [Contact support](https://docs.crowdwork.com/contacting-support) and we'll take a look.
***
## The life of a campaign
Every campaign moves through the same stages:
1. **Draft** — choose the type, build the content, and set the subject, from name, and reply-to address. The builder autosaves as you work.
2. **Send a test** — email a copy to yourself or a teammate to proof it before it goes out
3. **Send now** — confirm and send. CrowdWork resolves exactly who receives the campaign at this moment.
4. **Report** — once sent, the campaign's delivery, opens, clicks, and attributed revenue appear in its report — see [Campaign Reports & Revenue](https://docs.crowdwork.com/for-theatres/email-marketing/campaign-reports-and-revenue)
Need a head start? **Duplicate** any campaign to get a fresh draft of it, or start from a [template](https://docs.crowdwork.com/for-theatres/email-marketing/templates-and-asset-library). Drafts you no longer need can be deleted.
{% hint style="info" %}
**Who actually receives it?** Your recipient count is resolved when you send, and it's often smaller than your full patron list. See [Choosing Your Audience](https://docs.crowdwork.com/for-theatres/email-marketing/choosing-your-audience) for why.
{% endhint %}
***
## Before you can send
Email sending turns on once your theatre has an established, genuine sales history. This protects inbox deliverability for every theatre on CrowdWork — a warm-up period keeps shared sending reputation healthy so your emails land where they should.
While sending is still being enabled, you can build and save campaigns; you just can't send yet. If your theatre has been selling tickets and you don't see sending enabled, [contact support](https://docs.crowdwork.com/contacting-support).
{% hint style="info" %}
**Sending limits grow with you.** Limits start lower and increase as your theatre builds a healthy sending track record. The current figures for your theatre are always shown in the composer when you send.
{% endhint %}
***
## Related Tasks
| Task | Guide |
| ------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------- |
| **Build and send a marketing campaign** | [Building a Campaign](https://docs.crowdwork.com/for-theatres/email-marketing/building-a-campaign) |
| **Target the right patrons** | [Choosing Your Audience](https://docs.crowdwork.com/for-theatres/email-marketing/choosing-your-audience) |
| **Read a campaign's report and revenue** | [Campaign Reports & Revenue](https://docs.crowdwork.com/for-theatres/email-marketing/campaign-reports-and-revenue) |
| **Reuse layouts and images** | [Templates & the Asset Library](https://docs.crowdwork.com/for-theatres/email-marketing/templates-and-asset-library) |
| **Manage unsubscribes and the do-not-email list** | [Suppressions & Unsubscribes](https://docs.crowdwork.com/for-theatres/email-marketing/suppressions-and-unsubscribes) |
| **Collect newsletter opt-ins at checkout** | [Customizing Your Theatre Settings](https://docs.crowdwork.com/for-theatres/customizing-your-theatre-settings) |
| **Track conversions and revenue events** | [Tracking Pixels & Conversion Events](https://docs.crowdwork.com/for-theatres/tracking-pixels-and-conversion-events) |
***
## Need Help?
If you run into a situation this guide doesn't cover, [contact our support team](https://docs.crowdwork.com/contacting-support) from your Dashboard. We're here to help!