> For the complete documentation index, see [llms.txt](https://docs.crowdwork.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.crowdwork.com/for-theatres/email-marketing/campaign-reports-and-revenue.md). # Campaign Reports & Revenue Read a sent campaign's report — delivery stats, performance, per-link clicks, patron acquisition — and understand exactly how CrowdWork attributes revenue to a campaign. Every sent campaign gets a **report**: open the campaign from the **Sent** table on the **Campaigns** list, in the **Emails** section of your Dashboard sidebar. The report answers the three questions that matter — did it arrive, did patrons engage, and what did it earn? *** ## Delivery at a glance The top of the report is a row of delivery stats: | Stat | What it counts | | -------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Recipients** | How many patrons the campaign targeted at send time | | **Sent / Delivered** | Two different milestones. **Sent** is everything handed off to the email provider. **Delivered** is the subset the provider confirmed actually landed in an inbox, so it climbs in the minutes after a send as confirmations arrive — the Bounced and Spam cards show what didn’t land | | **Opened** | Recipients who opened the email, with the open rate. A recipient who clicked always counts as opened, even when their mail app blocks open tracking | | **Clicked** | Recipients who clicked a link in it | | **Bounced** | Addresses that couldn't be delivered to, with the bounce rate | | **Spam** | Recipients who marked it as spam | | **Unsubscribed** | Recipients who opted out from this campaign | | **Skipped / Failed** | Recipients the send skipped (for example, suppressed after targeting) or that failed | Bounces, spam complaints, and repeatedly soft-bouncing addresses automatically join your [suppression list](https://docs.crowdwork.com/for-theatres/email-marketing/suppressions-and-unsubscribes), so a problem address is never emailed twice.
A sent campaign's report with the row of delivery stats across the top

The delivery stats row on a campaign report

*** ## Performance and revenue The **Performance** section rolls up what the campaign achieved: * **Clicks** — total clicks, with the number of unique patrons who clicked * **Attributed Orders** and **Attributed Revenue** — purchases credited to this campaign (how crediting works is below) * **Conversion** — how much of the audience went on to buy ### How revenue attribution works CrowdWork's attribution is deliberately conservative, so the revenue number is one you can trust: * **A click is required.** An order is only credited when the patron actually clicked a link in the campaign — merely opening the email never counts. * **Within 7 days.** Only online orders placed within a week of the click are credited. * **Last click wins.** If a patron clicked several campaigns, the most recent click before the purchase gets the credit. * **Online orders only.** Box office and other admin-created orders aren't credited — they didn't come from an email click. * **Net of refunds.** Refunded amounts are subtracted, so the figure reflects money actually kept. *** ## Links The **Links** table breaks clicks down per link — clicks, unique clickers, and the orders and revenue each link produced — so you can see whether patrons acted on the event card, the button, or something else. Automated link-scanner hits (from inbox security tools) are filtered out, so these are real patron clicks.
The Performance stats and per-link table on a campaign report

Performance stats and the per-link table on a campaign report

*** ## Details The **Details** card, below the Links table, records the campaign's own facts — its subject, the from and reply-to addresses it went out with, the audience it targeted, and when it was created, scheduled, and sent. It's the quickest way to answer "who did this go to, and when?" long after the send. *** ## Acquisition The **Acquisition** section shows what the campaign did for your audience beyond the immediate sale: new patrons acquired, the lifetime revenue and total orders from those patrons, and the average orders per acquired patron. A campaign that "only" broke even on attributed revenue can still be a win here. *** ## Digging deeper * **Time from click to purchase** — a chart of how soon after clicking patrons bought, useful for timing future sends * **Body Preview** — a snapshot of the email exactly as it was sent * **Recipients** — the per-patron list with each recipient's delivery status (sent, opened, clicked) and the reason for any skip. The list leads with your successes — clicks, opens, deliveries — and groups anything needing attention (bounces, skips, failures) at the end; filter by status to jump straight to a problem. Bounced rows explain why in plain language, like "Mailbox unavailable" or "Address doesn't exist". * **Audit Log** — a record of the campaign's history, from draft to send *** ## Related Tasks | Task | Guide | | ---------------------------------------- | -------------------------------------------------------------------------------------------------------------------- | | **Build and send a marketing campaign** | [Building a Campaign](https://docs.crowdwork.com/for-theatres/email-marketing/building-a-campaign) | | **Target the right patrons** | [Choosing Your Audience](https://docs.crowdwork.com/for-theatres/email-marketing/choosing-your-audience) | | **Manage bounces and unsubscribes** | [Suppressions & Unsubscribes](https://docs.crowdwork.com/for-theatres/email-marketing/suppressions-and-unsubscribes) | | **Track conversions and revenue events** | [Tracking Pixels & Conversion Events](https://docs.crowdwork.com/for-theatres/tracking-pixels-and-conversion-events) | *** ## Need Help? If you run into a situation this guide doesn't cover, [contact our support team](https://docs.crowdwork.com/contacting-support) from your Dashboard. We're here to help!