> For the complete documentation index, see [llms.txt](https://docs.crowdwork.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.crowdwork.com/for-theatres/email-marketing/suppressions-and-unsubscribes.md).

# Suppressions & Unsubscribes

Your **Suppressions** list is your theatre's do-not-email list for campaigns. Addresses on it are automatically excluded from every campaign you send — Marketing and Transactional alike — so you never accidentally email someone who shouldn't be contacted. You'll find it in the **Suppressions** area of the **Emails** section in your Dashboard sidebar.

{% hint style="info" %}
**Suppression covers campaigns, not service email.** Automatic messages tied to a purchase — receipts, ticket confirmations, and the like — are separate from campaigns and still send to suppressed addresses. A patron who unsubscribes keeps receiving their order information.
{% endhint %}

***

## Why an address is on the list

Every entry shows a reason:

| Reason             | How it got there                                                        |
| ------------------ | ----------------------------------------------------------------------- |
| **Hard Bounce**    | The address couldn't be delivered to — recorded automatically           |
| **Spam Complaint** | The patron marked one of your emails as spam — recorded automatically   |
| **Unsubscribed**   | The patron opted out using the unsubscribe link in a marketing campaign |
| **Added by Admin** | Someone at your theatre added the address by hand                       |
| **Global Block**   | Blocked by CrowdWork at the platform level, across all theatres         |

Keeping bounced and complained addresses out of your sends protects your theatre's **deliverability** — the sending reputation that decides whether your emails reach inboxes at all.

<div data-full-width="false"><figure><img src="/files/v32muHdabTx5c0VzpS9D" alt="the Suppressions list showing the reason badge on each address" width="310"><figcaption><p>The Suppressions list with reason badges</p></figcaption></figure></div>

***

## What an unsubscribe covers

When a patron unsubscribes, that choice is **specific to your theatre** — it doesn't affect other theatres they interact with on CrowdWork. For that patron:

* **Your campaigns stop.** The address joins your suppression list, which excludes it from both campaign types.
* **Service email continues.** Receipts, ticket confirmations, and other messages about things they've bought still send — the unsubscribe page tells patrons exactly that: it only stops broadcasts from your theatre.

{% hint style="info" %}
**Marketing campaigns carry the unsubscribe link.** Every marketing campaign ends with a footer that lets patrons opt out. Transactional service messages don't include one, since they carry operational information rather than promotion.
{% endhint %}

***

## How a patron re-subscribes

The unsubscribe page doubles as the way back in. A patron who is currently unsubscribed and opens that page — from the unsubscribe link in any of your past marketing emails — sees a **Re-subscribe** button. One click removes their suppression for your theatre and they're back on your list.

{% hint style="warning" %}
**A checkout opt-in doesn't clear a suppression.** Ticking the newsletter box at checkout records consent, but an address on the suppression list stays excluded until the suppression itself is removed — by the patron's own Re-subscribe click, or, for entries you added, by you.
{% endhint %}

***

## Adding an address yourself

Use **Add Suppression** in the Suppressions area when you know an address should never receive your broadcasts — a request made at the box office, for example. Bounces, spam complaints, and unsubscribes are recorded automatically, so you never need to add those by hand.

***

## Removing an address from the list

You can **Remove** an entry your own theatre added by hand. The other kinds can't be removed from the Dashboard:

* **Hard bounces and spam complaints** protect your sending reputation
* **Unsubscribes** are the patron's own choice — the Re-subscribe button above is their way back
* **Global Blocks** are managed at the platform level

If you believe an entry is wrong — say, an address that bounced because of a typo that has since been fixed — [contact support](https://docs.crowdwork.com/contacting-support).

***

## Related Tasks

| Task                                        | Guide                                                                                                              |
| ------------------------------------------- | ------------------------------------------------------------------------------------------------------------------ |
| **Build and send a campaign**               | [Building a Campaign](https://docs.crowdwork.com/for-theatres/email-marketing/building-a-campaign)                 |
| **Choose who receives a campaign**          | [Choosing Your Audience](https://docs.crowdwork.com/for-theatres/email-marketing/choosing-your-audience)           |
| **Understand the two campaign types**       | [Email Marketing](https://docs.crowdwork.com/for-theatres/email-marketing)                                         |
| **See a campaign's bounce and spam counts** | [Campaign Reports & Revenue](https://docs.crowdwork.com/for-theatres/email-marketing/campaign-reports-and-revenue) |
| **Collect newsletter opt-ins at checkout**  | [Customizing Your Theatre Settings](https://docs.crowdwork.com/for-theatres/customizing-your-theatre-settings)     |

***

## Need Help?

If you run into a situation this guide doesn't cover, [contact our support team](https://docs.crowdwork.com/contacting-support) from your Dashboard. We're here to help!