🚫Suppressions & Unsubscribes

Understand the do-not-email (suppression) list — the five reasons an address lands on it, what an unsubscribe does and doesn't cover, and how patrons re-subscribe.

Your Suppressions list is your theatre's do-not-email list for campaigns. Addresses on it are automatically excluded from every campaign you send — Marketing and Transactional alike — so you never accidentally email someone who shouldn't be contacted. You'll find it in the Suppressions area of the Emails section in your Dashboard sidebar.

Suppression covers campaigns, not service email. Automatic messages tied to a purchase — receipts, ticket confirmations, and the like — are separate from campaigns and still send to suppressed addresses. A patron who unsubscribes keeps receiving their order information.

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Why an address is on the list

Every entry shows a reason:

Reason	How it got there
Hard Bounce	The address couldn't be delivered to — recorded automatically
Spam Complaint	The patron marked one of your emails as spam — recorded automatically
Unsubscribed	The patron opted out using the unsubscribe link in a marketing campaign
Added by Admin	Someone at your theatre added the address by hand
Global Block	Blocked by CrowdWork at the platform level, across all theatres

Keeping bounced and complained addresses out of your sends protects your theatre's deliverability — the sending reputation that decides whether your emails reach inboxes at all.

The Suppressions list with reason badges

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What an unsubscribe covers

When a patron unsubscribes, that choice is specific to your theatre — it doesn't affect other theatres they interact with on CrowdWork. For that patron:

• Your campaigns stop. The address joins your suppression list, which excludes it from both campaign types.

• Service email continues. Receipts, ticket confirmations, and other messages about things they've bought still send — the unsubscribe page tells patrons exactly that: it only stops broadcasts from your theatre.

Marketing campaigns carry the unsubscribe link. Every marketing campaign ends with a footer that lets patrons opt out. Transactional service messages don't include one, since they carry operational information rather than promotion.

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How a patron re-subscribes

The unsubscribe page doubles as the way back in. A patron who is currently unsubscribed and opens that page — from the unsubscribe link in any of your past marketing emails — sees a Re-subscribe button. One click removes their suppression for your theatre and they're back on your list.

A checkout opt-in doesn't clear a suppression. Ticking the newsletter box at checkout records consent, but an address on the suppression list stays excluded until the suppression itself is removed — by the patron's own Re-subscribe click, or, for entries you added, by you.

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Adding an address yourself

Use Add Suppression in the Suppressions area when you know an address should never receive your broadcasts — a request made at the box office, for example. Bounces, spam complaints, and unsubscribes are recorded automatically, so you never need to add those by hand.

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Removing an address from the list

You can Remove an entry your own theatre added by hand. The other kinds can't be removed from the Dashboard:

• Hard bounces and spam complaints protect your sending reputation

• Unsubscribes are the patron's own choice — the Re-subscribe button above is their way back

• Global Blocks are managed at the platform level

If you believe an entry is wrong — say, an address that bounced because of a typo that has since been fixed — contact support.

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Related Tasks

Task	Guide
Build and send a campaign	Building a Campaign
Choose who receives a campaign	Choosing Your Audience
Understand the two campaign types	Email Marketing
See a campaign's bounce and spam counts	Campaign Reports & Revenue
Collect newsletter opt-ins at checkout	Customizing Your Theatre Settings

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Need Help?

If you run into a situation this guide doesn't cover, contact our support team from your Dashboard. We're here to help!