📈Sales Analytics

Use the Analytics dashboard to see your sales as charts — revenue, admissions, transactions, donations, gift card sales, and discounts over time, with revenue and admissions groupable by purchase date

Analytics is CrowdWork's visual dashboard: interactive charts of how your sales move over time. Where Reports gives you accounting-ready totals, Analytics gives you the shape of the data — trends, spikes, and comparisons at a glance.

Direct link: Analytics Dashboard

You'll find it in your Dashboard sidebar under Analytics → Charts.

The Analytics page showing a revenue chart with the date presets and chart selector

Who Can Use Analytics

Analytics is available to Admin users by default, and can be granted to other users through Custom Permissions — enable the Charts toggle under Platform Features. When a user's permissions are scoped to specific events, their analytics show only those events.

Choosing a Chart

Pick what to chart from the selector:

Chart

What it plots

Total Revenue

Net revenue your theatre collected — refunds and any absorbed fees are deducted, standby deposits are included, and the all-events view also counts memberships and direct donations. Payment plans count only the installments collected so far

Admissions Sold

Tickets and registrations sold, excluding refunded and standby orders

Discounts Used

How many times a discount code was applied to a paid order

Transactions

Orders containing at least one paid admission (donation-only or gift-card-only orders aren't counted)

Donations

Paid donations received, including both event-tied and direct gifts

Gift Card Revenue

Paid gift card purchases, before any redemption

Setting the Time Window

Date range — set exact start and end dates, or use a preset: 7d, 30d, 3m, 6m, or 1y — each a trailing window ending today.
Purchase Date vs. Event Date — Purchase Date groups the data by when orders were placed; Event Date groups it by the showtime the tickets are for. "When did we sell?" versus "which performances earned?" This toggle appears on the Total Revenue and Admissions Sold charts; the other charts always group by purchase date.

A heatmap table appears beneath every chart, and the Total Revenue and Admissions Sold charts also add a per-event breakdown view.

Analytics or Reports?

They agree on the numbers — the difference is the job:

Analytics when you want to see the pattern: is this season pacing ahead of last, did the promo spike sales, how does December compare to July.
Reports when you need figures that reconcile: a settlement for a producer, the gift-card liability for your books, a donations total for a grant. See Getting Started with Reports.