> For the complete documentation index, see [llms.txt](https://docs.crowdwork.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.crowdwork.com/for-theatres/reports-and-analytics/sales-pacing-report.md).

# Sales Pacing Report

The **Sales Pacing** report shows *when* your audience buys: how many days before showtime tickets sell, how much lands in the final week, and — if you use pay-what-you-want pricing — what patrons actually choose to pay. It's the report for timing announcements, reminder emails, and price experiments.

> **Direct link:** [Sales Pacing](https://crowdwork.com/dashboard/reports/sales-pacing) — or open it from the [Reports page](https://crowdwork.com/dashboard/reports).

<div align="left" data-full-width="true" data-with-frame="true"><figure><img src="/files/bxtlk5MzSSzWTLT5limz" alt="The Sales Pacing report showing the Median Lead Time hero and the Run-Up to Showtime buckets" width="375"><figcaption><p>Sales Pacing report showing the Median Lead Time hero and Run-Up to Showtime buckets</p></figcaption></figure></div>

This report uses the full filter set — date range, purchase-vs-event date, channels, and events (see [Getting Started with Reports](https://docs.crowdwork.com/for-theatres/reports-and-analytics)). It counts paid admissions.

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## The Headline: Median Lead Time

**Median Lead Time** is the typical gap between purchase and showtime — half your admissions sold earlier, half later. Alongside it: the **Average Lead**, the share **Sold in Final Week**, and how many events are in scope. Median and average telling different stories is itself informative: a low median with a high average means a core of early birds is stretching the tail.

***

## Run-Up to Showtime

The pacing curve buckets admissions by how far out they sold, from the earliest sales down to day-of, with each bucket's count and gross revenue. If most of your revenue arrives in the last few days, that's your cue for earlier marketing pushes — or confidence that late walk-up demand is dependable.

{% hint style="info" %}
Admissions logged *after* the showtime — walk-ups entered late, manual entries — count as day-of.
{% endhint %}

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## Lead Time by Channel

Average lead time split by sales channel. Expect POS sales to cluster at day-of (walk-ups) while online buyers commit earlier — a big gap here tells you which audience your early marketing is actually reaching.

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## Pay-What-You-Want Pricing

When the range includes pay-what-you-want admissions, this section shows what that pricing really did:

* **PWYW Revenue** and the number of admissions it came from.
* **Avg Paid vs. suggested** — what patrons paid on average, next to your suggested price, and the paid-to-suggested percentage.
* **Share of Sales** — how much of your paid volume is pay-what-you-want.
* **Above / at / below** — how many patrons paid more than, exactly, or less than the suggested price, with the fixed-price average for comparison.

{% hint style="success" %}
**Reading it:** lots of patrons paying above suggested is a signal the suggestion is low; most paying below may still be a win if it filled seats that would have gone empty. Compare against the fixed-price average before adjusting.
{% endhint %}

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## Line Items and CSV

**View Line Items** opens the admissions behind the report. **Export to CSV** downloads them — the report's totals reconcile to the file.

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## Related Tasks

| Task                                              | Guide                                                                                              |
| ------------------------------------------------- | -------------------------------------------------------------------------------------------------- |
| **Learn the filters, saved reports, and exports** | [Getting Started with Reports](https://docs.crowdwork.com/for-theatres/reports-and-analytics)      |
| **See sales trends as charts**                    | [Sales Analytics](https://docs.crowdwork.com/for-theatres/reports-and-analytics/sales-analytics)   |
| **Promote an event by email**                     | [Building a Campaign](https://docs.crowdwork.com/for-theatres/email-marketing/building-a-campaign) |

***

## Need Help?

If you run into a situation this guide doesn't cover, [contact our support team](https://docs.crowdwork.com/contacting-support) from your Dashboard. We're here to help!