📬Grow Your Email List With a Sign-Up Event

Collect email sign-ups today by creating a free, unlisted event whose only job is to capture a name, an email address, and newsletter consent.

Want a "join our email list" link for your website, your footer, and your social bios — one that puts people straight into your CrowdWork audience? Build a free, unlisted event that exists only to collect sign-ups. Checkout already asks for a name, an email address, and a newsletter opt-in, so an event priced at nothing is a sign-up form with your theatre's name on it.

Check this first.

Theatre Settings → Checkout Options → Collect Newsletter Opt-Ins must be set to Everywhere (the default). Without it the opt-in box never appears at checkout, and marketing campaigns skip patrons who haven't opted in.

Build It

1. Create the event and name it for the job. Shows → + New Show, named something like Join Our Email List, with a two-sentence description that makes clear nothing is being sold. Collecting class news instead? Build it as a class — a show sign-up becomes a customer, a class sign-up becomes a student.

2. Date it far out, price it at nothing. Under Schedule, leave Occurs on Once and type the start date straight into the field — January 1, 3333, so it never arrives and the sign-up never closes. Under Pricing, leave Cost blank and name the tier Join Email List.

3. Rename the button and hide the event. In Fine-Tune, set Checkout Button Label to Join the Email List (otherwise it reads "Get Tickets") and Access to Unlisted, which keeps it off your public listings and out of your embedded widget. Then save.

4. Set the URL and the welcome note. Reopen the event — a URL Slug field appears now that it exists. Set it to join-our-email-list for a link you can print: crowdwork.com/e/join-our-email-list. Add a line under Confirmation Email → Specific Details so the automatic email reads like a welcome, then click View Public Page to see what a patron sees.

At a Glance

Setting	What to enter
Name	Join Our Email List
Schedule → Occurs / Starts	Once · January 1, 3333
Pricing → Cost	Blank (or 0) — free, and free carries no fees
Pricing → Tier Name	Join Email List
Fine-Tune → Checkout Button Label	Join the Email List
Fine-Tune → Access	Unlisted
Fine-Tune → URL Slug	join-our-email-list

Sample Copy

Starting points — make them sound like your theatre.

Event description

Want to be the first to hear about new shows, classes, and special events? Add your name below and we'll keep you posted. No charge, no ticket — just the news.

Confirmation Email → Specific Details

You're on the list! Thanks for signing up. You'll hear from us when we announce something new — there's no ticket to bring and nothing to attend.

Ask One More Question (Optional)

Add a custom checkout field scoped to this event — a Dropdown named What would you like to hear about? with the options Shows · Classes · Both works well. Answers collect under Checkout Fields → Submissions and ride along on your ticket and registration exports. Keep it to one question — every extra field is a reason to abandon a form that should take ten seconds.

Emailing Your Sign-Ups

Everyone who comes through is linked to the event, so they're easy to find again: on a campaign's recipient step, or when saving an audience under Emails → Segments, filter on Event and choose your sign-up event. That's your email list, separated from your ticket buyers. See Choosing Your Audience for the rest of the filters.

Already have a list somewhere else?

A spreadsheet, a stack of sign-up cards, a form you've been running for years — send it over and we'll import it for you. The same free-event trick also works for gauging interest in a show you haven't committed to yet: see Waitlists: Never Turn Away a Patron.