🪄Creating a Show or Class

This page describes how to create a new show or class.

Create a Show or Class

Creating a Show or a Class is similar, with a few key differences.

1. To create a Show or Class, use the navigation menu on the left of the Admin Dashboard to select the relevant section, Shows if you want to create a show, and Classes if you want to create a class.

2. Click the + Add New Show/Class button in the upper-right

Direct links: Shows Dashboard | Classes Dashboard | Create New Show | Create New Class

Required Fields

Shows and Classes have two required fields. These fields must be completed before you can save your created show.

• Name: the public name of your event

• Start Date: the start date of your event

Optional Fields

• Description: Include a description of your event

Want to format your description, add images, or embed a video? The description field uses CrowdWork's rich text editor. See Using the Rich Text Editor to learn about formatting options, adding images, embedding YouTube/Vimeo videos, and attaching files.

Global Descriptions

In addition to having descriptions per show or class, you can also add global descriptions to every show or class in the Theatre Settings.

This is helpful for details that you want to repeat across every event type, such as refund information, parking, and more.

• Categories: Create or select existing categories, which can be used to group events on your organization's Public page.

Category Hint

Example categories could include "Standup" to group all Standup events or "Improv" to group all improv events. If there are standard, useful classifications your patrons could use to help find the right ticket to the desired event, create Categories to make those groupings easier to manage.

• Venue: This field can be used to specify the specific venue this particular event will be happening at. For example, if you had two stages, you could specify the "upstairs stage" or the "basement theatre."

• Poster image file: Upload one or multiple images in .gif, .png, and .jpeg format. These images are shown on the Public page of the event.

Poster Images

More about images...
ADD MULTIPLE IMAGES Multiple images will appear in a "carousel" fashion, meaning the user can click or swipe between the different images. You can use multiple aspect ratios and image sizes - they don't need to all match. Images are contained within the card so that the full image is always displayed without cropping.
BEST IMAGE DIMENSIONS Images are displayed in landscape orientation and automatically scale to fit within the card area. The full image is always visible — it will never be cropped. For best results, use landscape images with a minimum size of 516×250 pixels (approximately 2:1 ratio). For higher quality images, scale proportionally: 1032×500 (2x scale) 1548×750 (3x scale) 2064×1000 (4x scale) You can also use any resolution that maintains approximately a 2:1 ratio. Pricing badges are positioned in the lower 20% area of the image.	MAXIMUM IMAGE FILE SIZES Upload images under 400KB for optimal performance, though we accept files up to 5MB. Larger files may take longer to load on slower connections.
POSTER IMAGE TEMPLATE GRAPHIC While you can use any images you like, our template can be used as an approximate guide to ensure your poster images display perfectly across all devices. The template shows the most common actual sizes that images are displayed on most users' devices. Safe areas and optimal placement zones for your content are noted. On some pages, pricing badges are displayed in the lower 20% of the poster image.	Download Options: Download SVG Template - Vector format, ideal for design software Download PNG Template - Raster format, works with any image editor

Schedule and End Date

• Schedule: The schedule section lets you specify events that recur across multiple instances. You can select between Once, the default choice for a single-occurrence event, or daily, weekly, and monthly. Additionally you can click the + Add Dates button to specify multiple dates for the same event.

  • For Monthly scheduling, you can also select when the event repeats through additional selections. Select the First, Second, Third, Fourth, or Last occurrence of the specified day of each month for the event to recur.

Excluding Dates

When Daily, Weekly, or Monthly is selected for the Schedule, there is an additional field named No Classes on... (No Shows on... for Shows) This field can be used to specify dates where the event would typically be scheduled, but that will be excluded instead.

This can be used to blackout holidays, special events, or other dates when your regularly scheduled event will not occur. These blackout dates are just for the event specified. Add global date exceptions for every class in the Theatre Settings.

• End Date: The optional end date for your event. If your event occurs across multiple instances, including a start and end date can help your patrons understand the exact schedule.

Need to customize a specific date? Once your recurring event is saved, you can override the title, poster image, or pricing for individual dates without affecting the rest of the series. See Editing Specific Dates in a Series for details.

Sales Window

• Sales Start On...: If you want to promote an event on the Public page but are not yet ready to allow ticket sales, you can limit the purchase window.

• Sales End On...: The date you want ticket sales to close for this event. After this time, patrons will no longer be able to purchase tickets. By default, patrons can purchase tickets until the event start time. To change this site wide setting, see Theatre > Theatre Details > Purchase Window

Pricing and Tiers

• Cost Tiers: Specify how much your show or class will cost. You can add as many tiers as you need, by clicking the + Add Tier button in the upper-right.

  • Each tier you can specify the Cost, Tier Name, Quantity for Tier

  • If you select the "More Tier Options" selection, you can also set an optional Password requirement per tier along with a "Tier Ends At" field.

    • Tier Ends At is the ability to have the tier close at a specific time. Since dates repeat, this is a relative amount of time in days and hours to ensure that no matter what your show or class dates are, your tier will always close at the correct time. Use this to create "Early Bird" options.

  • In addition, you can also set a Maximum Global Quantity that applies across all tiers for the event.

Sold Out? When your event reaches max capacity, patrons can join a waitlist to be notified if spots open up. Waitlists are enabled by default. See Setting Up Waitlists for details.

How tiers appear to patrons: On your public event page, tiers are displayed in a specific order to help patrons find what's available. Tiers that are currently available for purchase appear first, followed by tiers with an upcoming purchase window that hasn't opened yet, and finally any sold-out tiers appear last.

• Enable "Pay What You Want" pricing: When enabled, this feature lets patrons pay an amount they choose for their event ticket.

Fine-Tune

The Fine-Tune section gathers the final details that affect how your event is found, presented, and accessed.

PLACEHOLDER — The Fine-Tune section on the event edit screen showing URL Slug, Checkout Button Label, External Purchase Link, and Access fields

• URL Slug: Customize the public URL for this event. The current URL is shown below the field (e.g., crowdwork.com/e/your-event-slug). If the slug you choose is already in use, a unique ID will be added automatically. Useful for memorable links in printed materials, email campaigns, or social posts. Note: Editing this field is only available after saving your event.

• Checkout Button Label (optional): Override the default button text — "Get Tickets" for shows, "Enroll" for classes — with your own wording. CrowdWork lets you sell access to whatever your patrons need, so use this field to better reflect what they're signing up for. See below for ideas and use cases.

• External Purchase Link (optional): This field is used to link to an external website that isn't CrowdWork.

• Access: Choose how patrons can reach this event.

  • Public is the default choice, meaning your event is normally listed on your Public page.

  • Unlisted means that, while your event won't be visible on your Public page, it will be accessible for someone with the event's URL.

  • Password means that the specified password is required to access the event page.

Checkout Button Label ideas

Match the wording to the nature of the event so patrons know exactly what they're getting. A few starting points:

• RSVP or Reserve Your Spot for a free community event

• Join for Free for an open-access livestream

• Pre-Order Now for an advance-sale window

• Register to Watch for a webinar-style event

• Book Now for a coaching session or scheduled appointment

• Claim Your Comp for a complimentary ticket flow

• Join Waitlist for a sold-out event placeholder

Keep it short — two or three words usually scans best.