🏠Customizing Your Theatre Settings
This page describes how to customize your theatre details.
Customize Your Theatre
You can customize your theatre information, ticketing details, and how you collect and track patron information on the Edit Theatre page. Navigate to the Edit Theatre page by using the left navigation menu to expand Theatre, then click Theatre Details.
Direct link: Edit Theatre Settings
Name: The name of your organization. Used in the event URL.
Email: The email connected to your account.
Domain: The subdomain used in your CrowdWork URL. For example,
Your Shows link would be: https://crowdwork.com/v/YourSubdomain/shows
Your Classes link would be: https://crowdwork.com/v/YourSubdomain/classes
Address: Physical address of your theatre.
Timezone: The timezone that every event time in your account is entered and displayed in. This single setting controls all of them — see Timezone below.
Logo: The logo is displayed in the upper-right of your Public page.
Hero Image: The large background image is displayed on your Public page.
Exclude Specific Dates for All Shows: Prevent shows from occurring on specific dates (i.e. no shows on January 1st). This is a global list that will override any evetns scheduled for dates listed here.
Timezone
Your theatre has one timezone, and it decides how every event time in your account is entered, stored, and displayed. There is no separate timezone on an individual show, class, or date — they all follow this one setting.
Direct link: Edit Theatre Settings — General
Changing this setting changes the clock time of every event you have already scheduled.
Event times are stored as absolute moments and shown in your theatre's timezone, so switching the setting re-labels all of them at once. Switch a theatre from Central to Pacific and an 11:00 AM class starts reading 9:00 AM — and the same shift applies to purchase windows and date exceptions.
If you need to change your timezone, change it first, then go back through your scheduled events and re-set their times.
Three things that are easy to assume, and aren't true:
Your address does not set your timezone. Address and Timezone are independent fields — nothing converts one into the other. A theatre with a New York address and a Central timezone runs on Central time, and CrowdWork will never flag the mismatch.
If you never picked one, it's Central. Timezone falls back to Central Time when it's left blank. If your event times look like they're an hour or three off, check this field first.
Your own computer's timezone doesn't matter. When you type a start time on the event form, it's saved as that exact clock time in your theatre's timezone. Typing 7:00 PM on a laptop in Berlin still saves 7:00 PM theatre time.
Two things you can count on:
Event times are shown in your theatre's timezone with the abbreviation attached —
11:00 AM CDT— on your event pages, in your dashboard, and in the emails your patrons receive.Recurring events keep their local clock time across daylight saving. A weekly 7:00 PM class is still 7:00 PM after the clocks change in November — it doesn't drift to 6:00 PM.
Running an Event in Another Timezone
Because there's only one timezone per theatre, an event that physically happens somewhere else has to be entered converted into your theatre's timezone.
Worked example. A New York theatre — Timezone set to Eastern — is running a 7:00 PM show in New York and a 7:00 PM show in Los Angeles on the same night.
The New York show is entered as 7:00 PM. Nothing special.
The Los Angeles show has to be entered as 10:00 PM, because 7:00 PM Pacific is 10:00 PM Eastern.
The public event page will then label that Los Angeles show
10:00 PM EDT— not7:00 PM PDT. There is currently no way to change that label.
Say the real local time in your own words. Since the time label always follows your theatre's timezone, put the event's actual local start time in the event description or in the event name — "Doors 7:00 PM Pacific" — so patrons buying tickets aren't left doing the conversion themselves.
Timezone Conversion Table
Find the row for when your event really starts, then read across to your theatre's Timezone setting. That's the time to type into the event form.
11:00 AM Eastern
11:00 AM
10:00 AM
9:00 AM
8:00 AM
11:00 AM Central
12:00 PM
11:00 AM
10:00 AM
9:00 AM
11:00 AM Mountain
1:00 PM
12:00 PM
11:00 AM
10:00 AM
11:00 AM Pacific
2:00 PM
1:00 PM
12:00 PM
11:00 AM
7:00 PM Eastern
7:00 PM
6:00 PM
5:00 PM
4:00 PM
7:00 PM Central
8:00 PM
7:00 PM
6:00 PM
5:00 PM
7:00 PM Mountain
9:00 PM
8:00 PM
7:00 PM
6:00 PM
7:00 PM Pacific
10:00 PM
9:00 PM
8:00 PM
7:00 PM
8:00 PM Eastern
8:00 PM
7:00 PM
6:00 PM
5:00 PM
8:00 PM Central
9:00 PM
8:00 PM
7:00 PM
6:00 PM
8:00 PM Mountain
10:00 PM
9:00 PM
8:00 PM
7:00 PM
8:00 PM Pacific
11:00 PM
10:00 PM
9:00 PM
8:00 PM
Only the four main US zones are shown, and the gap between them is a whole number of hours — so any other curtain time shifts by the same amount. A 6:30 PM Pacific show in an Eastern theatre is entered as 9:30 PM, the same three-hour jump as the 7:00 PM row.
About the other US zones. The Timezone picker also offers Alaska, Hawaii, Arizona, and Indiana (East). The four zones in the table above shift together for daylight saving, so their offsets hold year-round — but Arizona and Hawaii don't observe daylight saving, so their gap to the others changes by an hour in the spring and again in the fall. If either is involved, check the offset for your specific dates rather than reusing a number from last season.
Running events in more than one timezone? Per-event timezones aren't available yet — one theatre means one timezone. This is a limitation we're actively working on. If your theatre runs events across timezones, let us know so your use case gets counted.
Global Show and Class Descriptions
This text is added below each respective description and on customer emails. It is ideal for refund information, parking info, or anything you'd want included in every show or class. You can input rich-formatted text and text formatting (bolding, lists, links, etc.).
Need help using the text editor? See Using the Rich Text Editor for a full guide to formatting, links, and more. Note that images and file attachments are not available in the Global Description fields.
Service Fees
How would you like service fees handled?
By default, fees are passed onto the customer. If the ticket price is $10, fees are $1.64, so the customer pays $11.64, and the theatre gets $10.
You also have the option to absorb the fees if you'd like. Absorbing means if the ticket price is $10, fees are $1.64, so the customer pays $10, and the theatre gets $8.36.
Pass Along to Customer: All fees are passed onto customer, and you get full ticket amount
Absorb All: Customer pays face-value of tickets, and fees are taken from ticket value
Absorb Shows: Fees are only absorbed for shows, class fees are passed to customer
Absorb Classes: Fees are only absorbed for classes, show fees are passed to customer
Purchase Window
Ticket Purchasing Window: By default, ticket sales will end at the start time of an event. Here you can specify how many minutes before the start of an event that ticket sales should close. Use negative numbers (i.e. -20) to close purchasing after the show has started.
How this field works:
A positive number (e.g. 30) closes sales 30 minutes before the event start time.
A negative number (e.g. -30) closes sales 30 minutes after the event start time.
This setting controls exactly when ticket sales close for every event, so keep the value small and intentional — think minutes or hours, not weeks. Your public event pages always highlight an event's next upcoming date, but an excessively large negative number keeps long-past dates purchasable, which can fill a recurring event's date list with dates that have already happened. If you want to allow late sales, a value like -30 (sales stay open half an hour after start) does the job.
Surcharges
Surcharges are applied to the ticket amount prior to donations or service fees. Surcharges are not added to free shows or classes.
Show Surcharge Amount
Type: Percent or Dollars.
Class Surcharge Amount
Type: Percent or Dollars
Donation Options
Accept donations from your patrons — at checkout, on a dedicated public Donations page, or both.
Collect Donations: Choose where patrons can donate.
Disabled
Donations are turned off entirely.
Everywhere
Donations appear at checkout and on your dedicated public Donations page.
Only Events
Donations appear during ticket and registration checkout only — not on the public page.
Only Public Page
Donations appear only on your dedicated Donations page — not at checkout.
Donation Campaign Text: A custom message displayed on your dedicated public Donations page to let supporters know what their donations support — like an upcoming season, a community outreach program, or general operating support.
Want a full walkthrough? See Setting Up Donations for guidance on configuring donation settings, sharing your Donations page, tracking contributions, and getting notified when donations come in.
Additional Features
Collect Phone Numbers: Enable the ability to include phone numbers during the checkout flow.
Collect Newsletter Opt-Ins: Enable the ability to allow customers to opt-in to newsletters during the checkout flow. Opted-in patrons become the audience for newsletters and promotions — see Email Marketing.
Collect Waitlist Submissions: Enable the ability to allow patrons to join a waitlist for sold-out events. When enabled, a "Join Waitlist" button automatically appears when an event reaches max capacity. Options include Everywhere (default), Only Shows, Only Classes, or Do Not Collect. See Setting Up Waitlists for complete details.
Email Communication
Theatre Contact Email: The address CrowdWork uses whenever a patron — or CrowdWork itself — needs to reach your theatre by email. It's set in the General section of your Edit Theatre page, and it drives more than its name suggests:
Patron replies land here. When a patron replies to an order confirmation, event reminder, gift card or donation receipt, membership confirmation, or a direct message you send from CrowdWork, the reply goes to this address.
It appears in your email footers — the "you can reach [Your Theatre] at…" line at the bottom of patron emails.
It's the default Reply-to for email campaigns — though each campaign can set its own Reply-to as you build it.
Payment plan notifications arrive here. CrowdWork emails this address when a patron's payment plan installment succeeds or fails.
New promotions start with it as their public contact address.
Point it at the inbox that should hear from patrons. If replies to receipts and reminders should reach your box office rather than a general info@ address, change this field — every future confirmation and reminder will direct replies there. Just remember the payment plan notifications follow it too.
The sending address doesn't change. Patron emails are always sent from purchases@crowdwork.com — that's part of what keeps deliverability strong for every theatre on CrowdWork. Your Theatre Contact Email controls where replies go, not the From address patrons see.
Direct link: Edit Theatre Settings — General
CC Email Addresses: Addresses that are automatically copied on the direct emails you send to patrons from CrowdWork — the messages you send to selected ticket holders from the Admissions table, and the invitations you send to waitlist subscribers from your waitlist. Add as many as you like — pick a staff address from the dropdown, or type any other address and press Enter.
Direct link: Edit Theatre Settings — Email Communication
This is how a box office keeps its own record of what went out to patrons, without anyone having to remember to copy themselves on each message.
These are CC, not BCC — and there is no BCC option.
The addresses you list appear in the headers of every message that goes out, so recipients can see them. Use an address you're comfortable showing patrons.
You also get one copy per recipient, not one copy per send: emailing 80 patrons puts 80 copies in each CC'd inbox. A mail rule that files them into a folder is worth setting up before you turn this on.
This setting does not apply to email campaigns. Marketing campaigns sent through Email Marketing ignore it — deliberately, since a per-recipient CC on a campaign to your whole list would bury your inbox. To see a campaign before it goes out, send yourself a test email instead.
Email Header Logo (optional): An image shown at the top of your marketing emails in place of your theatre logo. Leave it blank and your logo is used.
Custom Tracking Pixels
Add custom HTML to the header of your Public pages. It's great for adding tracking pixels from Google, Facebook, etc.
CrowdWork fires checkout events automatically. Once you paste your pixel base code here, CrowdWork sends standard e-commerce events (like purchase, add_to_cart, and more) to Google, Meta, TikTok, and other platforms — no additional code needed. See Tracking Pixels & Conversion Events for the full list of events and platform setup details.
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